[00:00:00] Kate: Hey everyone. Welcome back to the Space Beyond Scarce Podcast. I'm here today with Alice Karolina. Alice is a brand strategist that helps emerging thought leaders find and use their voice so they can trust themselves and live their truth. , she believes if we stop looking outside for answers, we discover we already have the power, knowledge, and ability to make this world work for everyone.

She's also the founder of The Ethical Move, which is an amazing online community and pledge that supports the movement for ethical marketing. Welcome to the show, Alice.

[00:00:35] Alice: Hi. Thank you.

[00:00:38] Kate: I'm so excited to have you.

[00:00:39] Alice: Oh, me too. I know ever since you wrote that amazing article for us for the Ethical Move, I've been wanting to connect with you, so I'm really happy to be here today.

[00:00:50] Kate: Hmm. Awesome. Yeah, and I'll link to that in the show notes. So it was really fun to get the opportunity to do a little, , guest blogging, I can't imagine a better fit than doing it for [00:01:00] y'all. So I'm excited to have done. . Well, we have a lot to talk about today.

I think there's gonna be a lot of, , relevant, deep, rich conversation. The jumping off point of this show is talking about the scarcity mindset, both how it shows up on a personal level, but also how it shows up in the culture in entrepreneurship, all of those things.

So I always like to start by just asking, what does that phrase, scarcity mindset, mean to you?

[00:01:25] Alice: Nothing like starting with the biggest question , I think that, I feel like it, it means probably more to me than anyone else I know. I feel like I started thinking about. what happens when we live in that mentality from a very young age. , growing up with a mother who, you know, would cry in front of the radio and yet another war started, or yet another thing happened, and I remember distinctly, , when the Kuwait oil fields were burning, burning, , and we [00:02:00] basically talked about how that just came.

By great. Like somebody didn't want somebody else to have something. , and I know that's a simplification of course, but at the time, that was how it landed for me. And, , it just kept going. I just feel like the, the, I don't have enough and I'm gonna take from you so that I have it. . I feel like that's just the, the basis of our entire economic system and unfortunately how we treat each other a lot as well.

I mean, there's so many places that goes on a very personal level, I try to at least. Stay with what I have as much as I can. I try and practice, I have a little toggle in my habit checklist of like what I have, so I don't buy extra things that I don't need, but like check what I have already.

Especially after traveling a bunch in countries where people are a lot more innovative with their things, what they have, where they can make laundry lines out of pretty much anything. , I feel like we're so easily. made to think [00:03:00] that we don't have what we need. ,

[00:03:01] Kate: Mm-hmm.

[00:03:02] Alice: and most of it is not true. I mean, especially not for white folks in the west.

I know that there's definitely a difference between different cultures and different countries and different marginalized groups. However, for us as well, for me as a white lady, there is no doubt that I could probably do with a lot less. So scarcity mindset to me is just sort of greed and reverse. If.

[00:03:26] Kate: Hmm.

[00:03:27] Alice: It, maybe it breathes great.

I don't know. It's, it's so interlocked, um, that I feel like it, yeah. It's the place that I am trying to, you know, push and prod , to let people see that We don't have to keep amassing, We don't have to keep pulling and getting, We actually already have so much.

[00:03:44] Kate: Yeah. Hmm. I love that definition. So just to go back to that image of your mother crying next to the radio, , what you learned from her tell me a little more about how that, , shaped the way that you're seeing things.